Our Story

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Chairman Message

"without the assistance of my wife over all those years, our company wouldn’t be where it is today"

Beda Hutter about his wife Berty Hutter

Our story

Growth in spite of recession

On July 5th 1974, the one-man company was converted into the stock corporation "NOUVAG AG". At that time, many companies had to grapple with an upcoming recession. NOUVAG AG was not only unaffected by this economic slump, but quite on the contrary saw itself confronted with the necessity of making plans for expansion, as the steadily growing volume of orders no longer permitted optimal production procedures at the site where the company was located at that time.

In 1976, the company was able to move to a new plant. Even at this early stage, Beda Hutter, the dynamic entrepreneur, had realised that successful exploitation of the market and further expansion of the company would only be possible if the company developed its own range of products. Market analysis combined with an element of intuition led NOUVAG AG to venture into the crisis-proof segment of medical technology with its excellent future potential.

Expansion and relocation to Goldach

Thanks to the superb quality of the products, the company succeeded in expanding not only its geographical market, but also its product range. Steady growth soon led to new problems with insufficient space. A planned expansion at the Rosengartenstrasse site was delayed time and again by additional legal injunctions or appeals, and so it was almost a stroke of luck when the opportunity came in 1991/92 to take over the vacant "Odol" plant complete with office building and high-rack storage facility. .

At the beginning of 1992, part of the production was moved to these facilities located in Goldach. When the Rothenstein property was purchased and the château-like mansion renovated and converted into an administration building, the relocation of the administration to Goldach, which took place in early December 1993, followed as logical consequence.

NOUVAG goes international

In order to cover the high demand of technical service around the globe for the world famous "physio dispenser" Implant Motor, a co-operation with the Californian Electronic Services Company was made, which turned into NOUVAG USA in the same year. Around the same time, NOUVAG GmbH was founded in Konstanz. A company branch outside of Switzerland was needed as well for supplying the German market and also as a European Service Point , and the new location inside the EU was ideally suited for this. 

 

NOUVAG AG in 2018

Today, the company employs around 100 highly qualified specialists. Special value is placed on the wide range of in-house production of the Nouvag products. Nouvag is able to produce with an in-house productive value of around 87 percent.

The administration is located at the company headquarters in Goldach next to the "Schössli" [little château] Rothenstein, while the former "Odol" building accommodates the departments for research and prototype construction, mechanical and electronic development, quality management, sales and marketing, production and assembly as well as storage and transport facilities. The mechanical production facility, which is equipped with the most modern CNC machines, is also located at Goldach.

Leading market position

NOUVAG plays a leading role especially in the field of motor driven instruments for Dental Surgery, Micro Surgery and Plastic Surgery.

Every year, around 20,000 new appliances and instruments are used by customers around the globe. Thanks to intensive research and a high innovative potential, our small family owned Swiss company has succeeded in occupying a leading market position in the specialized market niche of medical technology.

Due to ever shorter innovation cycles as well as increasingly demanding legal requirements worldwide, highly qualified specialists are needed to enable Nouvag AG to maintain the leading position in the global markets in future as well.

Future

Besides research, development and a production standard which meets the most stringent quality requirements, the company places greatest value on extending the product portfolio to constantly improve the customer experience.

 

Meet Our Team

We're here to help you

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Alex Künzle  
Senior Sales manager

Central and Southern Europe, America

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Leszek Kazana  
Area Sales Manager

Commonwealth of Independent States

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Mladen Podgorac  
Area Sales Manager

Northern Europe and Balkans

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